Better Call Becky

Standing Out From The Crowd

Real estate agent, Becky Wright works with both buyers and sellers in the Chicagoland/Northwest Indiana region.

Initium Creative partnered with Becky Wright for her Better Call Becky campaign that is parodied off of the incredibly popular AMC show, Better Call Saul. Together we created a commercial based on the Better Call Saul styling and modified it to suit Becky's desired audience and her storyline. The commercial has gone on to win both an Addy and Muse Creative awards and is one of the most fun and engaging videos we have produced.

Better Call Becky Commercial