Video Production
Service
Video Production
We live in an interesting time where everyone has a video camera in their pocket and there is more video content (on the internet) today than there ever has been in history. There is an important part to that statement that is missing, QUALITY. Even though there is a ton of video content, a large portion is poor quality and therefore not as impactful. While making quality videos can be costly, there are ways to deliver exactly what you need while still sticking to a budget.
Initium Creative has worked with all types of video projects. From documentary work to promotional videos, commercials and even video for social media. We meet with our clients to find out what their needs are and develop a plan from there. We are always looking for ways to innovate and provide better solutions for our clients.
Audio production is also very much on the rise with podcasts. Initium brings that same level of expertise and quality found in our video work to any audio production we create for our clients.
If you are ready to get started with your video or audio production, click the button below.
Master The
Video Marketing Funnel
Awareness
Awareness
Who are you? Why should I trust you?
The Goal
- Get their attention by getting in their head.
- Showcase their pain point.
- What does success look like on the other side of the problem?
Video Ideas
- 30 second Commercial
- 15 second Commercial
Interest
Interest
What do you do? How does it work?
The Goal
- Give them a better understanding of what you do and how you do it.
- Explain how you meet their needs.
- Explain the services you offer that will get them to the other side of their problem.
- Answer their questions before they even ask.
Video Ideas
- 90 second FAQ video
- 2 to 3 minute Video Sales Letter (VSL)
Conversion
Conversion
What results are you delivering for others?
The Goal
- Provide social proof and get them off the fence.
- Show prospective clients that you go above and beyond to help them with their problem.
Video Ideas
- Case Study Video
- Testimonial Videos
Our Video Process
(Pre-production & Production)
Pre-production
Pre-production
- Conduct initial onboarding call
- Pin down shoot locations and tentative dates
- Collect all relevant data (scripts, pictures, etc)
- Create a storyboard and shot list
Production
Production
- Prepare production set
- Coach any on camera talent
- Film Interviews
- Film B-roll Footage
(Post-production & Delivery)
Post-production
Post-production
- Back up footage to server and Cloud
- Complete first round of edits
- Add licensed music from our library
- Add animated title cards (lower thirds)
Delivery
Delivery
- Submit Version 1.0 for revision/approval via Vimeo link
- Receive and make suggested edits
- Deliver Final Cut via Vimeo or Google Drive link
- Deliver different formats for social media upon request
Let's Craft
Your Success Story
Ready to bring your brand’s story to life? At Initium Creative, we specialize in crafting compelling narratives through stunning websites and immersive video production. Let us help you communicate who you are in a way that truly resonates. Reach out today and let’s create something extraordinary together!